Case Study

About The Project

The Leading Indian Marketing Company


Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life and as people increasingly use digital devices instead of visiting physical shops digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing.

Some studies indicate that consumer responses to traditional marketing approaches are becoming less predictable for businesses. According to a 2018 study, nearly 90% of online consumers in the United States researched products and brands online before visiting the store or making a purchase. The Global Web Index estimated that in 2018, a little more than 50% of consumers researched products on social media. Businesses often rely on individuals portraying their products in a positive light on social media, and may adapt their marketing strategy to target people with large social media followings in order to generate such comments.In this manner, businesses can use consumers to advertise their products or services, decreasing the cost for the company.

1


Challenges


The client is a leading marketing company that sells defense and several other high end products. It requires tracking the marketing to sales cycle of a large duration project and maintains information about any communication made with the customer.

2


Solutions


Sakeesoft designed and implemented a successful CRM solution known as Enterprise Contact Management(ECM). Tracking leads from point of generation to sales conclusion is a vision for many organizations.

3


Technology Used


Database- MS SQL Server 2000.
OS- Microsoft Windows 2000.
Development- Visual C# (.NET Platform).
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Results

Sakeesoft successfully designed and implemented a CRM solution called Enterprise Contact Management (ECM). While many organizations envision tracking leads from generation to sales closure, most lack the comprehensive systems and dedicated practices required for effective closed-loop lead management. To turn this vision into reality, integrating analytic applications is essential. A shared analytic infrastructure between marketing and sales enables both teams to track, analyze, and optimize lead management, ensuring a seamless transition from lead generation to final sales conversion.