Client - The Leading Indian Marketing Company
The client is a leading marketing company that sells defense and several other high end products. It requires tracking the marketing to sales cycle of a large duration project and maintains information about any communication made with the customer.
Sakeesoft designed and implemented a successful CRM solution known as Enterprise Contact Management (ECM). Tracking leads from point of generation to sales conclusion is a vision for many organizations. But in reality, most organizations lack the complete systems and committed practices to implement closed loop lead management today. To make closed-loop lead management a reality, and achieve the benefits of tracking leads from their point of generation through to their ultimate sales conclusion, analytic applications must be a critical ingredient in the formula. An analytic infrastructure common to both marketing and sales allows these two separate but related business units to track, understand, and manage lead management.
Database- MS SQL Server 2000
OS- Microsoft Windows 2000
Development- Visual C# (.NET Platform)