Case Study

About The Project

Large Multinational Manufacturing Company


A multinational corporation (MNC) is a company that has business operations in at least one country other than its home country. By some definitions, it also generates at least 25% of its revenue outside of its home country. Generally, a multinational company has offices, factories, or other facilities in different countries around the world as well as a centralized headquarters which coordinates global management. Multinational companies can also be known as international, stateless, or transnational corporate organizations or enterprises. Some may have budgets that exceed those of small countries.


A multinational corporation is an enterprise whose business activities occur in at least two countries. Some may consider any company with a foreign branch to be a multinational corporation. Others may limit the definition to only those companies that derive at least a quarter of their revenue outside of their home country. However, critics of these enterprises believe multinational corporations exert undue political influence over governments, exploit developing nations, and create job losses in their own home countries.The history of the multinational company is linked with the history of colonialism. Many of the first multinational companies were commissioned at the behest of European monarchs to conduct international expeditions.


1


Challenges


Implementation of Sales and distribution, Procurement, and Oracle projects along with client’s installed finance modules
  • Localization support
  • Streaming the operations using Oracle Applications and external systems

    • 2


    Solutions


    Sakeesoft met the client’s requirements by
  • Implementation of Oracle Apps modules (OM, PO, INV, WIP, BOM)
  • Configured localizations
  • Developed a data migration utilities from legacy sources to Oracle Apps
  • Developed interfaces with other IT systems and external vendors (EDI 850, EDI 810)

    • 3


    Technology Used


    Multinational firms from emerging economies have been steadily climbing up the success ladder and have emerged as challenging and strong global contenders. They have proved to be facilitators of globalization and several of them have hailed from emerging regions, including India and China, which have become important parts of today's globalized economy. The rapid rise of emerging economies and their multinational firms as opened up many opportunities.



    Results

    Multinational Companies in a bid to increase their revenue and profit are now eyeing the emerging markets. Further, considering the saturation in the urban market they are now eyeing the rural markets in these countries. Lowering price by reducing the volume, customization, mass production are the strategies of the past, these companies have now come up with innovative strategies wherein they involve the rural population so that they help them in reaching to the customers in the remotest part of the country. This case study by Sakeesoft aims to analyse the strategies employed by companies to engage with the rural populations in India and the USA.